Poshmark: Ethical Fashion on a Budget

Photograph by Tala Parker

Photograph by Tala Parker

I recently began using the app Poshmark to buy ethical fashion at a reasonable price. Ethically made clothing is often much more expensive, and as a college student I seldom can afford them. Plus, ethical clothing stores are often made for middle age women, resulting in the clothes being too dressy and modest for my nineteen-year-old taste. Everlane offers some good basic pieces for a reasonable price (especially for an ethical company), but they’re often still a bit too adult for me. My favorite ethical brand that I have yet to find is Reformation. Reformation creates cute clothes that are on trend for a younger target market. The only thing is, their clothes are expensive. I constantly drool over their Instagram but could never bring myself to buy anything. Even on black Friday when I checked to see their sales, the clothing was still a bit too far out of my price range.

Then I found out about Poshmark. A fellow blogger on Instagram mentioned the app in a post, and I was curious enough to check it out. It’s a bit like ThredUP, in that it’s a web platform created to resell primarily used clothes, but better. ThredUP offers credit for clothes that people ship to their physical location to resell. However, in this process, the donator ends up hardly making any money at all even for really nice and expensive pieces. Plus, on the buyers end, it’s harder to sort through because all of the photos of the clothes are taken in their warehouse, meaning that you can’t a great idea about what the pieces would look like on an actual human. Lastly, the clothes are still pretty expensive, considering that they’re second hand and that you don’t know much about their condition/previous life.

Poshmark, on the other hand, allows individuals to sell their unwanted clothing directly to other app users. This means that you can ask the seller more about the pieces, and that there are often more photos of the clothes. Poshmark takes a very small cut from the transaction, meaning that the seller gets much more money than they would if they had just sent the pieces in to ThredUP. Plus, the buyer can haggle with the seller to get the best price possible. Poshmark makes it super simple to send the sold clothes to the buyer by providing a shipping label and easy to follow instructions.

When buying on Poshmark, I recommend looking for a particular brand, like Reformation, rather than just endlessly scrolling through everything that everyone is selling. Also, it helps a lot to enter in your sizing information so that you’re only seeing the pieces that would actually fit you. I suggest checking back on the app every so often because new things are added all the time. Lastly, it’s important to suppress your desire to impulse buy and to really consider if you need an item before you buy it, regardless of the low price. That being said, don’t wait to make an offer/purchase because things often sell fast.

When selling on Poshmark, I recommend pricing your item fairly low. It’s unrealistic to ask for full or nearly full price, as people who use the app are looking for a good deal. That being said, don’t price the item so low that there is no room to haggle (or, if you do, make a note that you are not excepting offers). Another tip is to first post the item at a high-ish price, leaving it, and allowing it to attract some attention in the form of likes before decreasing the price. People who have liked the item will be sent a notification of the price drop, thus enticing them to consider making an offer.

I’ve been really enjoying using Poshmark and have bought several things from Reformation, as well as a pair of pants from a SF brand my dad really likes but no longer sells. I would highly recommend checking it out!

tala parkerComment